#PROJECT HAVEN SC2 2017 PROFESSIONAL#
Late 2017 saw them in a marketing campaign with one of their professional sponsored players “Crimsix” from the Optic Gaming organisation which contained unveiling a Turtle Wax wrapped Porsche GT4 owning to the player. Part of their partnership with one of their players they create a custom wrap on the player’s car The marketing director Courtney Lauer explained in an interview that Turtle Wax saw a 25% growth in social media engagement since the edition of supporting the esports scene and citing it is a significant factor of revisiting the support in 2018. In 2018 Turtle Wax doubled down on their investment to the esports space by also expanding to the European market by supporting the gaming organisation Splyce.
#PROJECT HAVEN SC2 2017 FULL#
One of the new kids on the block, the automotive appearance product manufacturer came onto the scene in 2017 putting their full focus behind the NA organisation Optic Gaming. These based on previous sponsorship deals and current sponsorships up to 2018. In this article, we will explore some of most surprising and most significant of those to invest in the esports scene with some creating new brands and social media pages to home them. The recent Overwatch League had a franchise buy-in of $20,000,000 which require the need of non-endemic sponsorship through investors and sponsors in 2018. This leads to an expected entrance of these brands to the scene which will help promote and create tournaments in gaming. That fan base will create an audience that can generate over $612 million in direct and indirect revenue. The esports industry has 250 million fans and growing the scene has attracted the largest brands we know today with esports forecasted by newzoo to surpass $278 million and increase to over $765 million this year. So much so, the largest companies in the world are part of it, and each year we are surprised at the different types of non-endemic brands entering the world of gaming. We are in the age where esports is no longer a niche community, and in fact, it’s widely accepted as a legitimate sport and business model today. We explore what major non-endemic brands to invest in the esports scene with some creating new brands and social media pages to home them
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